an exceptional personal brand.
You have spent over a decade building a career that speaks for itself. The challenge at this level is not what you have done. It is whether the way you present it reflects the full scope, leadership and expertise you are bringing to the table.
A remarkable career, poorly positioned, can still lose to a well-packaged one. At 11 to 15 years in, you are no longer competing on experience alone. You are competing on narrative, on authority and on how clearly and compellingly you make your case.
We partner with experienced professionals to make sure that never becomes the reason they miss the move they have genuinely earned.
They go to those who own their story.
After years of working 1-1 with professionals across every career stage, the pattern at the experienced professional level is unmistakable: the people who land the director, VP and head-of roles they have spent over a decade earning are rarely the ones with the longest track record in the room. They are the ones who can communicate that track record with the authority, clarity and strategic perspective that leadership hiring demands.
At 11 to 15 years in, you have built something that genuinely deserves to be seen. What you need now is a career story that makes the right people immediately understand why you belong at the top of their shortlist.
Our packages are built around exactly that. With savings of up to 15% versus buying individually, and clients reporting significantly higher interview callback rates after working with us, the investment at this level tends to pay for itself many times over.
At this level, your career story should command attention. The problem is almost never your track record. It is that career materials built for mid-career professionals simply do not do justice to the scope, leadership and depth of judgment that someone with 11 to 15 years behind them has developed.
Career Story Launchpad starts with a personalised 1-1 conversation about your career: the pivotal decisions you have made, the results that define your leadership and the move you are now ready to make. From that, we build executive-ready career materials that position you with the authority and clarity your experience deserves, not as a longer version of where you were five years ago.
You will also receive a personalised 1-page Interview Readiness Note: a specific, honest assessment of the questions, themes and leadership scenarios you are most likely to face at your level, so you walk into your next conversation fully prepared.
At this stage, interviews are less about demonstrating competence and more about demonstrating fit, vision and the kind of leadership judgment that senior hiring panels are specifically listening for. Getting the right conversations started means your profile is working. Converting them into offers is an entirely different challenge.
Career Story Essentials adds dedicated interview coaching built entirely around what is expected of experienced hires: the case study and scenario questions, the probes on leadership, the moments where you need to demonstrate strategic thinking without sounding over-rehearsed. We run real practice rounds, give you direct and specific feedback, and help you arrive in the room as the most prepared and composed candidate there.
This is for the experienced professional who knows that a move at this level deserves the full picture: story, positioning, interview performance, job search strategy and ongoing support, tailored entirely around you and what comes up along the way.
Career Story Transformation covers everything end to end. Your story on paper and online. Two rounds of interview coaching. A cover letter written for the specific role that matters most. A focused job search strategy built around where you are and where you are going. And 30 days of direct access to us after your final coaching session, for offers, negotiation conversations or anything else that needs a trusted, experienced perspective.
Most clients at this level tell us the same thing afterward: they wish they had done this sooner.
Your story should too.
Some experienced professionals know exactly what needs attention. A resume that has not been updated in years and no longer reflects the scope or seniority they have reached. A LinkedIn profile that exists but is not attracting the kind of outreach they deserve. Interview performance that undersells the depth of judgment and leadership they have genuinely built over more than a decade.
Whatever it is, we treat every individual service with the same rigour and care as our full packages, because a move that matters at this stage deserves nothing less.
At this level, a resume that lists roles and responsibilities is not just inadequate. It actively undersells you. Senior hiring managers and executive panels are looking for evidence of impact at scale, leadership across complexity and the kind of judgment that only comes from years of real decision-making. We begin with a 1-hour Career Deep Dive to draw out exactly that, and build you an executive-ready resume that tells the story of someone who belongs at the top of the shortlist, not a longer version of the document you had five years ago.
At 11 to 15 years in, the right opportunities should be finding you as much as you are finding them. If your LinkedIn is not generating the calibre of outreach you have earned, the problem is almost always positioning, not experience. We begin with a 1-hour Career Deep Dive and rebuild your profile to reflect the seniority, scope and authority you have accumulated, so when the right recruiter or decision-maker finds your profile, there is no question you belong in the conversation.
Being in the room confirms you are credible. Closing the offer means demonstrating the fit, vision and leadership acuity that senior panels are specifically evaluating for. This 1-hour session is built entirely around you: your target role, your background at the experienced professional level and the specific scenarios, judgment calls and leadership questions most likely to come up. We run real practice rounds, give you direct and specific feedback, and work with you until your answers carry the authority and clarity that this level demands.
At your level, a cover letter is not a formality. It is the executive case for why you, with your specific track record, your perspective and your trajectory, belong in this role at this organisation right now. We start with a 1-hour Career Deep Dive to understand the full picture: your journey, your motivations and what draws you to this opportunity specifically. Then we write a letter that is precise, senior in tone and reads like it could only have come from you.
questions we hear most.
The best decisions are informed ones. Here are the questions we hear most from experienced professionals before they get started, and our honest responses.
If there is something we have not covered, reach out and we will give you a straight answer.
Many experienced professionals do come through referrals, and that is a sign you have built well. But even the strongest referral rarely lands an offer without a resume that confirms what the referrer said about you. Senior hiring panels still read documents. Boards and leadership teams still ask for them.
A resume at your level is not just an application tool. It is a credibility document, and it needs to reflect the full weight of your career. Most do not come close to doing that.
Yes. Board and advisory positioning requires a different kind of narrative: one that emphasises governance perspective, strategic counsel and the through-line of your career, rather than functional outputs and metrics alone. We have worked with professionals positioning for board roles and NED appointments and understand exactly what that framing requires.
With honesty and strategy. We start by understanding the full picture: what you have been doing, what has kept you engaged and what the narrative is that connects your current situation to the role you are targeting. There is almost always a story worth telling. Our job is to find it and frame it in a way that is compelling rather than defensive.
Carefully and strategically. There is a significant difference between a LinkedIn profile that signals you are job hunting and one that positions you as a senior leader worth knowing. We build the latter: an authoritative, well-curated profile that attracts the right attention passively, without broadcasting anything you are not ready to announce.
More than you might expect. Being approached is a signal that your profile is working. But a headhunted conversation still ends with a panel interview, a business case and a direct comparison against other strong candidates. The professionals who convert these approaches into offers are the ones who treat every conversation with the same preparation they would give any competitive process. Interview coaching at this stage is often the difference between being considered and being hired.
Yes. If you start with Career Story Launchpad and want to add interview coaching, you can upgrade to Career Story Essentials within 60 days and your original fee is credited in full. You never pay twice for the same work.